Systems Assessment Bureau
Logo Policy
Guidelines for the use of SAB Certification logos and branding on certified documents and marketing materials.
SAB Certification marks are issued to organisations whose management systems have been certified by Systems Assessment Bureau (SAB). Because these marks identify a specific certification decision, their use is subject to the conditions set out below.
Purpose of the policy
This policy explains how SAB marks may be displayed so that certificates and promotional material remain accurate and verifiable. It applies to all certified clients and to anyone reproducing SAB branding, including printers, agents and design suppliers working on a client's behalf.
Where the marks may be used
- On letterhead, email signatures, websites and marketing material produced by the certified organisation.
- On certificates and certification documents issued by SAB, where the marks appear in the standard document layout.
- On advertising and tender documentation that accurately describes the certified scope held by the organisation.
Conditions of use
- Reproduce the mark in full, using the artwork supplied by SAB. Do not stretch, distort, recolour or crop it.
- Keep the mark clear of obstacles and leave adequate clear space around it so that it remains legible.
- Do not modify the wording of the mark or imply that it certifies products, services or activities outside the certified scope.
- Do not use the mark in a way that suggests a partnership, endorsement or guarantee beyond the certification awarded.
Scope of the claim
When a mark is used in marketing material, the accompanying text should describe the specific standard the organisation is certified against. The ISO standards covered by SAB include ISO 9001, ISO 14001, ISO 22301, ISO 45001, ISO 22000, ISO 39001, ISO 10002 and ISO 31000.
| Application | Requirement |
|---|---|
| Certified documents | Use only the version issued with the certificate, with the reference number unchanged. |
| Marketing material | State the certified standard and keep the claim within the certified scope. |
| Third-party reproduction | Obtain artwork from SAB and do not redraw or rebuild the mark. |
| After certificate changes | Update all material to match the current certificate status before further use. |
Withdrawal of use
Use of the marks ends when the certification is suspended, withdrawn or expired, or when the certified scope changes. On request from SAB, material carrying the marks should be updated or withdrawn from circulation.
Questions about this policy, or requests for approved artwork, can be sent to info@sabcert.com. Our team will also be glad to confirm how a specific use should be presented before it is published.
The logo policy page explains how certification marks issued by Systems Assessment Bureau may appear on certificates, reports, websites, and marketing materials. Because a certification mark represents a specific, impartial decision about an organisation's management system, its use is governed by defined conditions rather than left open. The page sets expectations for certified clients and for anyone preparing promotional content on their behalf, so that the marks continue to communicate the same meaning in every context they are placed.
The stated purpose of the policy is to keep certificates and promotional material accurate and verifiable. Marks should be displayed only in the manner that has been approved, without alteration, cropping, or stretching that would change their appearance. Reproduction should remain legible, balanced, and visually consistent with the original artwork, and the marks should never be combined with unrelated claims or used in a way that implies a broader endorsement than the certification actually represents.
Fair and balanced use also requires attention to scale and proportion, colour reproduction, and clear space around the marks so they are not crowded by other design elements. Where documents carry additional branding, the certification mark should be secondary to the client's own identity and should not dominate the layout. The policy applies across the full range of ISO standards a client may hold, including quality, environmental, occupational health and safety, food, and business continuity related certifications.
SAB Certification supports clients in applying ISO standards as part of a broader journey of compliance and continuous improvement, and the logo policy complements that work by protecting the credibility of the certification decision itself. Clients are encouraged to request clarification before publishing materials that feature marks, particularly where artwork, colour, or layout departs from the approved versions. Consistency in how marks are used helps stakeholders, customers, and auditors recognise genuine certification with confidence.
Organisations that hold SAB certification can benefit from using the marks as a sign of verified management system performance, provided the conditions described on this page are respected. Any impression of impartiality, confidentiality, or accuracy that the marks convey must reflect the reality of the certification scope held. Following the guidelines keeps the visual identity of certificates aligned with the trust, professionalism, and transparency that underpin recognised ISO certification in Dubai, the UAE, and internationally.